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  • If you can’t solve a problem, it’s because you’re playing by the rules.
  • Creativity is piercing the mundane to find the marvelous.
  • Rules can be broken — but never ignored.
  • Propaganda supersedes fact, truth and common sense in all cases.
  • Design is a mix of craft, science, storytelling, propaganda, and philosophy.
  • A picture is worth a thousand words. An interface is worth a thousand pictures.
  • Don’t ask what the world needs. Ask what makes you come alive and go do it.
  • Color does not add a pleasant quality to design – it reinforces it.
  • Even large companies need small logos.
  • Great stories happen to people who can tell them.
  • Never offend people with style when you can offend them with substance.
  • Good ideas never goes out of style.
  • Design is as much an act of spacing as an act of marking.
  • No one ever discovered anything new by coloring inside the lines.
  • Practice safe design: Use a concept.
  • Verbalizing design is another act of design.
  • Design is the silent ambassador of your brand.
  • If there is one word I’d like to remove from any conversation about design, it’s “pretty.”
  • You cannot not communicate.
  • Color is a creative element, not a trimming.
  • Design is a good idea.
  • Making good design is easy. It’s polishing the half-assed stuff that takes time.
  • If you knew how much work went into it, you would not call it genius.
  • Good art inspires; Good design motivates.
  • There’s a point when you’re done simplifying. Otherwise, things get really complicated.
  • We are all designers, the difference is that only a few of us do it full-time.
  • A hunch is creativity trying to tell you something.
  • An ad should be an appetizer, not a buffet.
  • Design is more of a kitchen than a knife, and more of a lab than a beaker.

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